NIKE
In the heart of consumer direct and digital marketing at Nike, I successfully navigated the complexities of stakeholder management and honed my skills in creative conceptualization and crafting detailed creative copy and asset briefings.
Among numerous responsibilities, two of my highlights include a groundbreaking pilot project in collaboration with Apple Music for SNKRS Live, and launching the first three installments of Street SNKRS Berlin. In both initiatives, I demonstrated effective talent management, strategic planning, and production supervision, extending from model scouting to asset pre-selection for Street SNKRS Berlin.
AXE
In the course of earning my Double Degree Masters, I worked with fellow students on a strategic initiative for Unilever’s brand, AXE. Our goal was to reimagine and reposition the brand, thus we proposed comprehensive recommendations from an updated brand identity and communication strategies to innovative product ideas and brand architecture.
We aimed to usher AXE into the future, ensuring it remains relevant and continues to connect with its target audience in an authentic and engaging way.
CALVIN KLEIN (spec)
At Nova SBE's Luxury & Fashion Marketing course, students were challenged to collaborate on strategic brand recommendations for renowned brands, including Calvin Klein.
As a key part of my team, I handled the design aspects of our marketing collaterals, while also providing creative direction and editing for the speculative campaign we developed. This experience helped me understand the intricate dynamics of luxury branding and cemented my ability to provide sound strategic advice grounded in innovative design.
